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Associate Product Manager
About the position
The Associate Product Manager will lead and manage cross-functional product development projects from concept through commercialization. This role serves as the central point of contact between various departments, ensuring projects are aligned and progressing towards launch. Responsibilities include coordinating new product development, defining and achieving customer and commercial specifications, utilizing project management tools, and maintaining clear communication for manufacturing and procurement requirements. The role also involves collaborating with sales, engineering, sourcing, finance, and marketing teams, reviewing cost and price structures, identifying margin improvement initiatives, and developing pricing models. Additionally, the Associate Product Manager will analyze customer feedback, market input, and competitive intelligence to support product strategy, monitor field performance, and create and improve technical marketing materials. This includes developing white papers, case studies, application guides, training materials, and product datasheets, translating technical features into customer-facing value propositions, and delivering product training to internal stakeholders and channel partners.
Responsibilities
- Lead and manage cross-functional product development projects, ensuring clear communication, timely execution, and accurate project documentation.
- Serve as the central point of contact between Innovation, Commercial, Manufacturing, and Procurement to keep projects aligned and progressing toward launch.
- Coordinate new product development from concept through commercialization, ensuring customer and commercial specifications are clearly defined, communicated, and achieved.
- Utilize project management tools such as TeamGuru to develop and maintain timelines, monitor key milestones, document action items, and identify risks that could impact launch timing.
- Maintain clear line of sight for Manufacturing and Procurement so material, component, and part requirements are identified early and ordered in time to support successful commercialization.
- Collaborate with Sales, Engineering, Sourcing, Manufacturing, Finance, and Marketing teams to ensure alignment and successful execution of new product launches.
- Review the cost and price structure of existing and future products to support profitability and strategic pricing decisions.
- Identify, recommend, and help execute gross margin improvement initiatives in coordination with Sourcing, Manufacturing, Finance, and Commercial leadership.
- Partner with Inside Sales and Commercial leadership to develop and refine pricing models for new and existing products.
- Assist in gathering and analyzing customer feedback, market input, and competitive intelligence to support product strategy, positioning, and go-to-market initiatives.
- Monitor field performance, warranty trends, and customer feedback to identify opportunities for product improvement, cost reduction, or market expansion.
- Own the creation, review, and continuous improvement of technical marketing materials that support product launches, sales efforts, channel communication, and broader market education.
- Develop and review white papers, case studies, application guides, training materials, technical summaries, product datasheets, presentations, and related collateral to ensure technical accuracy and commercial relevance.
- Translate technical product features, specifications, and application knowledge into clear customer-facing value propositions, product messaging, and sales enablement materials.
- Work closely with Applications Engineering, Sales, and Marketing to develop and review technical marketing materials including white papers, case studies, application guides, training content, and product data sheets.
- Support the Marketing Manager by providing accurate technical content for routing, launch support, and broader product promotion activities.
- Deliver product training to internal stakeholders, sales teams, and channel partners on product functionality, applications, and value propositions.
Requirements
- Bachelor's degree in business, engineering, marketing, or a related field preferred.
- Experience in product management, product development, project management, technical marketing, or a related cross-functional role in a manufacturing environment preferred.
- Strong understanding of product specifications, technical documentation, and the ability to translate customer requirements into actionable project needs.
- Demonstrated aptitude for project management and cross-functional team coordination.
- Experience with or willingness to learn project tracking tools such as TeamGuru or similar platforms.
- Strong analytical skills, including the ability to perform cost analysis, margin analysis, and pricing reviews using tools such as Microsoft Excel.
- Strong technical writing, editing, and content review skills, with the ability to create materials for both technical and commercial audiences.
- Clear, confident communicator, comfortable leading meetings, speaking to groups, and facilitating discussions across departments.
- Highly detail-oriented, with a commitment to thorough documentation, action tracking, and polished technical and commercial presentation materials.
- Familiarity with industrial products, rotating equipment, fluid handling systems, or manufacturing-driven product development is preferred.
- Customer-focused mindset with strong interest in commercialization, technical marketing, and profitable product growth.
