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CRM Manager, 1:1 Fan Engagement Marketing
Job Description:
- Drive product, contact, and creative strategies for large-scale CRM campaigns using machine learning, predictive modeling, and personalized content
- Manage and execute marketing campaigns from initial request submission through deployment across email, SMS, and push channels
- Perform audience segmentation and execution
- QA touchpoints, personalization elements, and dynamic content
- Build and deploy campaigns
- Design and implement A/B and multivariate tests to improve fan strategies and conversion rates
- Optimize lifecycle CRM campaigns such as onboarding and reactivation using insights, analytics, and automation tools to increase fan LTV
- Extract insights and learnings for future optimization and template efficiency
- Collaborate with internal stakeholders, partners, and vendors to develop campaign strategies and meet performance targets
Requirements:
- Bachelor’s degree
- At least 4 years of CRM Marketing or Marketing Automation related work experience
- Technical and production responsibilities across Adobe platform (AEP, AJO, CJA)
- Experience with Email Service Providers; Epsilon PCM preferred
- Experience with Personalization Tools; Movable Ink preferred
- Experience with SMS Platforms; Attentive preferred
- HTML editing and working knowledge to make edits to templates
- Deep understanding of channel KPIs, A/B testing, metrics, and reporting
- Proficiency in Photoshop
- Ability to work independently and as a team player
- Strong communication skills
- Strong project and time management skills with high standards of accuracy and organization
- Ability to keep up with a fast-paced production schedule with fluctuating workload
- Proven ability to collaborate and manage dependencies on team members supporting campaign launches
- Passion for innovation and solving difficult challenges
- Passion for sports is a plus
Benefits:
- Bonus
- Incentives
