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CRO Manager (Conversion Rate Optimization)

September 28, 2026

The Role

The Manager, Conversion Rate Optimization (CRO) is responsible for driving experimentation strategy and execution across multiple client websites. This role focuses on designing meaningful A/B and multivariate tests, interpreting results with clarity, and delivering data-backed recommendations that inform Experience Design and broader DX initiatives.

Reporting to the Director, Digital Experience, the CRO Manager works in close partnership with Experience Designers, Technical Account Managers, and Engineering to ensure tests are designed with integrity and aligned to business goals. This individual contributor is fully client‑facing and manages CRO roadmaps, post‑test rollout requirements, and ongoing reporting.

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

We offer:

Remote-first culture

Unlimited PTO

Extended Holiday break (Winter)

Flexible schedules

100% paid parental leave

401(k) matching

Medical, Dental, Vision, Life, Pet Insurance

Sponsored life insurance

Short Term Disability insurance and additional voluntary insurance

Annual Class Pass credits and more!

The anticipated annual salary for this role will range from $69,000 - $80,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).

This position may be performed remotely in most states within the US, with some exclusions.

**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!

***This position is not eligible for immigration sponsorship

Important Notice: Beware of Job Scams

Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.

#LI-CZ

#LI-Remote

You Will Be

Leading hypothesis development and designing test strategies for multiple clients
Creating structured CRO test plans, including objectives, KPIs, and success criteria
Managing client expectations around experimentation outcomes, including clearly communicating inconclusive or negative results and using learnings to inform future testing
Collaborating with Experience Design to shape UX/UI test variations
Writing clear and detailed test requirements for developers to implement
Using GA4, Hotjar, and experimentation platform data to uncover friction points
Setting up A/B and multivariate tests using platforms such as VWO, Convert.com, Optimizely, Omniconvert, or AB Tasty
Conducting QA of experiment setups, variations, tracking, and segmentation
Monitoring live tests and ensuring statistical validity of results
Interpreting experiment outcomes and generating insights, next steps, and rollout recommendations
Owning the CRO roadmap and prioritization in partnership with Experience Design and DX leadership
Preparing documentation for post‑test rollout and collaborating with TAM/Engineering for implementation
Presenting results, insights, and recommendations to clients

AI in Practice

Using AI to support hypothesis development and identify behavioral patterns
Leveraging AI to synthesize Hotjar findings, GA4 insights, and experiment outcomes
Applying AI to accelerate test planning, requirement writing, and documentation
Using AI to generate structured experiment summaries and client‑ready reports
Employing AI to brainstorm test concepts and variation ideas
Responsible AI use, including human validation and client-data protections

You Must Have

3-4+ years of experience in CRO, experimentation, or data‑driven digital optimization
Experience designing tests for clients in the eCommerce space and/or CMS platforms
Hands‑on experience with at least one major A/B testing platform (VWO, Convert.com, AB Tasty, Optimizely, Omniconvert)
Strong proficiency with GA4 and Hotjar
Ability to write detailed testing requirements and acceptance criteria
Understanding of UX/UI principles and their impact on conversion
Strong analytical thinking and ability to draw insights from quantitative and qualitative data
Excellent client‑facing communication and presentation skills
Ability to manage multiple roadmaps, tests, and timelines in parallel
Evidence of measurable conversion, revenue, pipeline, lead-quality, or engagement impact from previous clients

Nice to Have

Certifications in CRO methodologies or experimentation platforms
Familiarity with experiment statistical models or experimentation frameworks
Experience working within Figma
Understanding of or experience running testing programs alongside cross-functional teams such as SEO, Content Marketing, Paid

Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.

Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...