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Director, US Marketing - Ottava
At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at jnj.com
As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.
Job Function:
MarketingJob Sub Function:
Multi-Family MarketingJob Category:
People LeaderAll Job Posting Locations:
Cincinnati, Ohio, United States of America, Raritan, New Jersey, United States of America, Santa Clara, California, United States of AmericaJob Description:
Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments.
Are you passionate about improving and expanding the possibilities of surgery? Ready to join a team that’s reimagining how we heal? Our Surgery team will give you the chance to deliver surgical technologies and solutions to surgeons and healthcare professionals around the world. Your contributions will help effectively treat some of the world’s most prevalent conditions such as obesity, cardiovascular disease and cancer. Patients are waiting.
Your unique talents will help patients on their journey to wellness. Learn more at
We are searching for the best talent for a Director, US Marketing – Ottava with preferred location in Santa Clara, CA but open to Cincinnati, OH, or Raritan, NJ.
A pre-identified candidate for consideration has been identified. However, all applications will be considered.
Purpose:
OTTAVA is Johnson & Johnson’s first soft‑tissue surgical robotics platform, entering a highly competitive market with a compressed launch and scale curve. Success in the US will be determined by how effectively product value is localized, evidenced, and activated across diverse customer segments, not just by upstream product innovation.
The Director, US Marketing – OTTAVA is the downstream owner of US‑specific product marketing, clinical marketing, CoE site management and field marketing.
This leader serves as the primary downstream interface to Global Product Management, Corporate Communications and Branding, while partnering closely with Sales Teams, Customer Success, Professional Education, Sales Enablement and Commercial Operations.
The Director, Marketing will support the development/execution/delivery of all OTTAVA US Marketing strategies, business plans, and all aspects of commercial execution. These strategies will include customer & market insights, branding, market segmentation, product positioning, channel strategies, and building the clinical marketing team to manage KOL development. This will be critical in order to deliver forecasted procedural volume-based goals on a national level.
This role requires a forward-thinking, strategic leader who will lead a team that challenges the status quo in the dynamic and disruptive field of medical robotics.
You will be responsible for:
1. Downstream Product Management & US Value Proposition Localization
Own downstream product management and product marketing for the US market, with clear accountability for localizing the OTTAVA value proposition across clinical, economic, and operational dimensions keeping different US stakeholders in mind.
Translate global product strategy, roadmap, and evidence into US‑specific value narratives that reflect local clinical practice patterns, customer economics, and buying dynamics
Define how OTTAVA’s value is articulated to different US stakeholders (surgeons, hospital leadership, administrators) across the customer lifecycle
Serve as the primary US voice into Global Product Management and Global Marketing to ensure downstream insights, customer needs, and adoption realities inform global priorities
2. Clinical Marketing & Evidence Translation
Lead US clinical marketing strategy focused on converting evidence and real‑world experience into credible downstream value messaging
Engage KOLs, early adopters, and clinical experts to generate insights, advocacy, and substantiation aligned to US market needs
Conduct structured clinical and market insight gathering (procedure mix, workflow impact, utilization drivers, competitive context) to inform value proposition evolution
Ensure clinical insights are consistently translated into downstream marketing content and fed back into global product and marketing teams
3. Centers of Excellence (CoE) & Customer Advocacy
Own the downstream strategy for US customer references and Centers of Excellence, with a focus on commercial credibility and proof of value
Define criteria for CoE selection aligned to strategic segments, scalability, and peer influence
Translate CoE experience into repeatable downstream assets (case studies, testimonials, customer stories, executive narratives)
Maintain senior clinical and administrative relationships at reference sites to support advocacy, site visits, and peer‑to‑peer influence
4. Downstream Commercial Interface (Non‑Executional)
Build and own a Marketing Plan
Define value frameworks, narratives, and content direction that downstream execution teams (Sales Enablement, Field Marketing, CommEd, ProfEd) operationalize
Partner with Commercial Operations and Customer Success to ensure value messaging aligns with onboarding, adoption, and long‑term utilization
Provide strategic input and governance over downstream content to ensure consistency, accuracy, and alignment with the localized US value proposition
Monitor downstream performance signals (adoption trends, customer feedback, competitive responses) to continuously refine value articulation
Note: This role does not own sales enablement execution, field marketing programs, or selling activities.
5. Marketing Communications & US Market Messaging
Translate global brand and product strategy into US‑specific messaging frameworks that reflect regional nuances and buying processes
Partner with Global Brand, Corporate Communications, and US stakeholders to ensure consistent, compliant, and locally relevant messaging
Co‑develop US campaigns focused on adoption, utilization, and expansion, ensuring alignment with clinical and value narratives
Ensure a coherent, end‑to‑end customer experience through aligned downstream messaging across touchpoints
Leadership & Collaboration
Build and lead the US OTTAVA Marketing organization
Operate as a senior cross‑functional leader across Product, Clinical, Customer Success, Professional Education, Commercial Operations, HEMA, Finance, and Sales Enablement
Establish clear downstream ownership, decision rights, and guardrails for how product value is defined and communicated in the US
Qualifications/Requirements
Required
Bachelor’s degree required; MBA or advanced degree strongly preferred
10+ years of experience in product marketing, downstream product management, or commercial marketing in MedTech or complex healthcare markets
Demonstrated success localizing global products into compelling market‑specific value propositions
Strong clinical marketing and KOL engagement experience
Ability to synthesize clinical, economic, and operational inputs into cohesive value narratives
Experienced in leading teams and launching products in large matrixed organizations
Track record in launching complex capital equipment, or robotic platforms and surgery procedural marketing
Preferred
Experience operating in launch‑phase or high‑growth businesses
Strong executive communication and cross‑functional leadership skills
Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please contact us via or contact AskGS to be directed to your accommodation resource.
#LI-SR
Required Skills:
Preferred Skills:
Brand Positioning Strategy, Collaborative Selling, Commercial Awareness, Content Marketing, Cross-Functional Collaboration, Customer Intelligence, Data Analysis, Developing Others, Digital Marketing Platforms, Execution Focus, Financial Analysis, Financial Competence, Inclusive Leadership, Industry Analysis, Innovation, Leadership, Operations Management, Performance Measurement, Sales Promotions, Succession PlanningThe anticipated base pay range for this position is :
$172,000.00 - $297,850.00Additional Description for Pay Transparency:
Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).This position is eligible to participate in the Company’s long-term incentive program.
Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
Vacation –120 hours per calendar year
Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
Holiday pay, including Floating Holidays –13 days per calendar year
Work, Personal and Family Time - up to 40 hours per calendar year
Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
Caregiver Leave – 80 hours in a 52-week rolling period10 days
Volunteer Leave – 32 hours per calendar year
Military Spouse Time-Off – 80 hours per calendar year
For additional general information on Company benefits, please go to: -
