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Email & SMS Specialist

October 13, 2026

Welcome to the Table. At Sur La Table, community, culinary joy, and celebration are at the heart of who we are. From monthly spotlights to the Golden Whisk awards and cooking class perks, our culture blends recognition with hands-on experiences. New team members are welcomed with care and inspired by wellness events, inclusive stories, and a personal touch that makes you feel right at home.

Reports to: Marketing Manager, Email & SMS

Location: Remote, US

About the Role

Sur La Table is looking for an Email & SMS Specialist to own the end-to-end lifecycle of email and SMS campaigns — from calendaring and creative build through testing, deployment, and performance analysis. This role sits at the intersection of brand marketing, CRM, and e-commerce, ensuring every send is on-brand, on-time, and driving measurable engagement.

As Email & SMS Specialist, you will be the go-to expert on audience segmentation, campaign optimization, and AI-driven workflow improvements. Within the first six months, you will have full ownership of the campaign calendar, established A/B testing cadences that move key metrics, and introduced at least one new AI-powered process that helps the team scale during peak periods.

This is a lean team. You will own a lot, move fast, and make decisions with full end-to-end responsibility.

What You'll Do

Lead the email and SMS campaign creation process from start to finish — template creation, image slicing, creative placement, audience selection, QA, and deployment.
Partner with Brand Marketing, Creative, and Merchandising teams on day-to-day execution of email and SMS sends.
Build and maintain the monthly email and SMS calendar, aligning promotions and content to drive engagement.
Manage the daily quality assurance process with stakeholders across partnerships, branding, and creative to ensure on-time delivery and accuracy.
Monitor, analyze, and report on key metrics (open rates, click-through rates, conversions) and identify trends to optimize performance.
Design and execute A/B tests on subject lines, copy, send times, and creative to improve engagement.
Lead adoption of AI tools across the campaign workflow — drafting copy, segmentation, QA, and reporting — and pilot new tools that help the team scale during high-volume periods while preserving Sur La Table's voice.
Partner with the Analytics/CRM team to deepen audience segmentation expertise and integrate customer insights into campaign strategies.
Ensure compliance with CAN-SPAM, CASL, GDPR, and other applicable email marketing regulations.
Stay current on email and SMS marketing trends, tools, and best practices, and drive process improvements across teams.

Required Qualifications

Bachelor's degree or equivalent.
1–3 years of hands-on email marketing experience.
Proven experience using generative AI tools or AI features within email/SMS platforms to improve productivity and results.
Strong analytical mindset with the ability to translate campaign data into actionable recommendations.
Familiarity with email marketing regulations (CAN-SPAM, CASL, GDPR).
Excellent attention to detail and ability to manage multiple campaigns simultaneously.
Curiosity and willingness to experiment, paired with sound judgment about where human review and brand voice matter most.

Preferred Qualifications

Experience with Emarsys, Wunderkind, Google Analytics, Heap, Adobe Suite, or Canva.
HTML and CSS email coding experience.
Retail or e-commerce industry experience.
Passion for the culinary industry and an affinity for the Sur La Table brand.

Why Join

The people who do best here are builders. They take ownership, move fast, and want to see the direct impact of their work.

Cross-Functional Impact: Your campaigns reach customers across every channel — you will work closely with brand, merchandising, CRM, and ecommerce teams and see the results of your work in real time.
Skill Building: Develop deep expertise in AI-driven marketing workflows, advanced segmentation, and modern email/SMS platforms while growing your career in digital marketing.
Ownership: Own the full campaign lifecycle from strategy to send, with the autonomy to experiment, optimize, and ship.
Competitive Benefits: Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.

Interview Process

Recruiter Screen - A 30-minute conversation with our recruiting team to align on the role, your background, and what you are looking for.
Interview(s) - Conversation with the hiring manager (Marketing Manager, Email & SMS) and others focused on your campaign management experience, analytical approach, and AI tool proficiency.
Reference Checks - Conducted in parallel with the final stages where possible.
Offer - We move quickly for the right candidate.

Interview process is subject to change. Any updates will be communicated promptly and clearly.

CSC Generation is an equal opportunity employer. All qualified applicants will receive consideration without regard to any characteristic protected by law. If you need an accommodation during the application process, contact [email protected].

Employment is contingent on a background check, including verification of prior employment dates.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...