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[Hiring] Founding Growth Lead — Build a New Kind of Money App @Dapper Labs
Role Description
The financial system is becoming programmable. Stablecoins, tokenized treasuries, private credit, and other real-world assets are increasingly issued and used on open networks. Institutions and governments are moving first. The question is whether ordinary people get access to the upside, or simply become customers of the companies that do.
We’re building a consumer gateway that turns opportunities once reserved for insiders into products regular people can actually use. Its first product puts dollars to work at a target ~10% APY through on-chain lending markets, without requiring a Bloomberg terminal, a seven-figure minimum, an accredited-investor checkbox, or fluency in a new language. It's in invite-only beta. The mechanism works. The rate is real. What doesn't exist yet is the growth engine that takes the app from its first 1,000 users toward 1 million. That's this seat.
The next phase is a credit card that makes the account useful in daily life — earn, spend, and own in one place. That launch is an inflection point, and this role owns the go-to-market for it:
- The acquisition strategy
- The brand
- The creator partnerships
- The lifecycle program
- The funnel from first impression to funded cardholder
Your job is to make this the consumer-finance app digital natives actually use — not because they care about blockchain, but because it gives them a concrete, better financial life today and a broader set of opportunities tomorrow. That happens through a growth engine you design, build, and run:
- Paid social
- Creator partnerships
- Content
- Referral loops
- Lifecycle email
- The channel mix that actually converts for a new financial product
The number it lives on is simple: weekly funded accounts — new people who actually put money in. Not impressions, not clicks, not waitlist signups. People who showed up and funded.
What you'll own
- Build the growth engine from scratch — the full funnel from visitor to expression of interest to signup to deposit to card activation.
- Lead card-launch GTM — own the acquisition strategy from pilot through general availability.
- Build the brand — turn this first-product beta into the consumer gateway for open finance.
- Run the experiment portfolio — every bet written down with a hypothesis, a cost, and what would prove it wrong.
- Make the case in writing — to leadership, to partners, to the team.
- Drive creator and influencer partnerships — the finance creators, the fintech voices.
What success looks like
- Day one: You make one thing a real customer touches measurably better.
- Week one: You put a complete growth loop into the world.
- Month one: You have built and launched the first repeatable app-acquisition motion.
- Month three: The app has a growth system the team can run without you standing over every step.
What you bring
- You've launched a credit card.
- You've grown a consumer finance brand.
- Extreme AI-nativeness.
- Fintech regulatory fluency.
- Performance marketing rigor.
This role is not for you if…
- You want a playbook handed to you.
- You need unconstrained creative freedom.
- You hear blunt, fast, direct feedback as criticism.
- You want to run brand or content without owning what it does to the numbers.
Compensation
- $140,000–$180,000 USD base — one range, regardless of location — plus equity and an experiment budget.
- Remote, with ET–PT working overlap.
Benefits
- Meaningful equity
- Comprehensive health coverage
- Flexible time off
- Remote-first setup
How to apply
Send links to things you launched — a card, a brand campaign, a growth experiment that moved a number, a tool you built — plus a short note on one decision behind one of them. The note matters more than the resume. If we're both serious after the interviews, the centerpiece of our process is a paid work trial: design the credit-card launch GTM plan, take blunt feedback, and revise it. We pay senior rates for your time.
