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Lead, Integrated Marketing
About the position
WeWork is seeking a detail-oriented, execution-minded Integrated Marketing Lead to support the planning, management, and execution of our go-to-market and product marketing initiatives. Reporting to the Sr Manager, Integrated Marketing and working closely alongside the Integrated Marketing Sr Lead, you will serve as a key execution engine for segment specific initiatives, product launches, and market expansions—utilizing owned, earned, and paid channels to drive brand awareness, demand, and member retention. This role is ideal for a proactive project manager who excels at turning core product positioning into market-ready assets, keeping timelines on schedule, and managing the delivery of executive review materials.
Responsibilities
- Support the day-to-day execution of multi-channel go-to-market (GTM) campaigns for product launches and segment-specific initiatives.
- Coordinate asset creation across marketing teams including Digital, PR, Events, Content, and Creative ensuring campaign elements are completed on schedule, and compiled into holistic campaign documentation.
- Manage asset QA and approval routing, conducting quality assurance checks on links, landing pages, and creative specs while routing materials through legal reviews.
- Own the creation and delivery of marketing materials resulting from strategic alignments with Tech, Product, Sales, and Member Experience teams.
- Apply established product positioning and messaging frameworks to draft baseline campaign copy, promotional collateral, and sales & community toolkits.
- Maintain team status trackers, deliverables, and global marketing calendars, proactively identifying potential delays and keeping daily action items moving forward.
- Assist in post campaign performance recaps, gathering metrics from channel leads and assemble for leadership review.
- Support team administrative workflows and process improvements, leveraging and piloting AI-driven tools to optimize task tracking, and schedule alignment for leadership visibility.
- Organize campaign assets and documentation to maintain centralized, easy-to-access resource libraries for internal teams.
Requirements
- 2–4 years of marketing experience with a foundation in integrated marketing, campaign management, product marketing support, or demand generation.
- High attention to detail with a strong interest in go-to-market strategy, product marketing, and multi-channel campaign execution.
- Exceptional organizational and project management skills, with comfort managing multiple concurrent deliverables and keeping workstreams on schedule.
- Proficiency in presentation tools with a good eye for clean visual layouts, formatting, and deck structure.
- Resourceful, detail-oriented team player who takes ownership of asset creation, drives tasks to completion, and collaborates smoothly with senior team members.
- Strong written and verbal communication skills, with an ability to keep stakeholders aligned, organized, and informed.
- Tech-savvy mindset, eager to learn new project management software and test AI productivity tools.
Benefits
- 20 days of PTO
- approximately 13 paid holidays
- 80 hours of paid sick time per full calendar year
- 16 weeks paid parental leave
- competitive healthcare benefits
- 401k plan
- life and AD&D insurance
