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Luxury Real Estate Copywriter for Residential Developer & Custom Home Projects
We are looking for an experienced real estate copywriter to help refine and develop brand and marketing copy for a residential development company based in Las Vegas.
Our portfolio includes custom homes, high-end residential properties, and residential communities, and we are looking for someone who understands how to write sophisticated, elevated real estate copy without relying on generic luxury language.
The ideal writer has experience working with:
Residential developers
Custom home builders
Luxury or high-end real estate
Branded residences
Master-planned communities
Architecture, design, hospitality, or lifestyle brands
What we need help with:
Website copy
Brand messaging and positioning
Development and community storytelling
Property descriptions
Project narratives
Our goal is to create copy that feels architectural, editorial, sophisticated, and emotionally compelling, while still communicating clearly to prospective homeowners and buyers.
We want to avoid overused real estate phrases such as “unparalleled luxury,” “exquisite living,” and other generic language. Instead, we want storytelling centered around architecture, place, landscape, design, craftsmanship, experience, and the character of each property.
We already have existing websites, brand direction, and copy in place, so this is not starting completely from scratch. We need someone who can work collaboratively with our marketing team to refine the voice, strengthen existing messaging, and develop new copy where needed.
Requirements
Please apply only if you have professional copywriting experience in real estate, residential development, architecture, hospitality, or a closely related field.
When applying, please include:
3–5 examples of your strongest real estate or residential development work.
Any experience with custom homes, branded residences, master-planned communities, or high-end developments.
Your pricing structure or project rate.
Your availability.
A short explanation of how you approach creating a distinctive voice for a real estate development.
We are initially looking for a project-based collaboration, with the opportunity for ongoing work across multiple developments if it is a good fit.
Please start your proposal with the words “Real Estate Storytelling” so we know you have read the full description.