National Account Manager, Kroger & Albertsons

About the position

CPG Food Company is seeking an experienced and highly motivated National Account Manager to support its U.S. branded Dry Grocery portfolio across all Kroger and Albertson’s divisions. In this role, you will be responsible for all associated selling activities while acting as the primary liaison between the Customer and HQ teams. A successful candidate in this position will play a crucial role in strategically achieving target revenue, profit, and market share objectives utilizing an allocated budget. The ideal candidate will possess excellent verbal and written communication skills, strong attention to detail, and the ability to analyze data effectively.

Responsibilities

  • Work to achieve annual sales objectives, volume goals, market share growth, and profitability through the execution of account plans and brand strategies across all Kroger and Albertson’s divisions.
  • Develop plans to strategically deploy the annual trade fund budget within assigned trade rates.
  • Create best-in-class trade promotion and shopper marketing plans to enhance sales velocities and deliver improved ROIs.
  • Evaluate post-promotional activity to identify key learnings and adjust plans as needed to optimize trade spend efficiencies.
  • Build and maintain positive business relationships with customer team members, broker partners, and CPG Food Company HQ teams.
  • Oversee the accuracy of all contracts and administrative data entry processed by brokerage teams into internal/external portals.
  • Assume a lead role in customer business development, contract negotiations, presentations, and sales calls.
  • Lead the HQ teams through a joint business partnership process for Kroger’s Kompass & CPI processes and Albertson’s Winning Model programs to align strategies for planogram assortment, pricing, promotion, and shelving decisions.
  • Track and monitor monthly outbound shipments and POS consumption sales.
  • Communicate sales quota gaps and opportunities along with recommended solutions to the Senior Sales Director and HQ team.
  • Manage and develop monthly forecasts for base and promotional volume.
  • Review retail pricing to ensure CPG Food Company’s brands are priced in accordance with company objectives.
  • Develop and execute an action plan to adjust pricing where necessary.
  • Drive category leadership initiatives through the analysis of Shopper/Circana market data, fostering collaboration with marketing and category management teams to innovate and optimize strategies.
  • Conduct periodic in-store market visits to stay informed of new products and selling strategies within the total Dry Grocery Category.
  • Share relevant information with the Sr. Sales Director and HQ teams.

Requirements

  • Bachelor’s Degree Required
  • 7+ years of experience in consumer-packaged goods (CPG), sales, national account management, category management, and/or trade management
  • Previous experience working with Kroger preferred
  • High proficiency in Excel and PowerPoint
  • Experience in working with and leveraging syndicated market data and tools (e.g., Circana, Nielsen POS, and panel)
  • Sales strategy development
  • Category management & analysis
  • Trade marketing management
  • Joint Business Planning

Nice-to-haves

  • Strong leadership skills
  • Positive attitude and self-starter
  • Excellent negotiation skills
  • Detail-oriented and highly organized
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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