Operations Customer Relationship Management and Product Manager at High 5 Games: 100% Remote (Toronto, ON, Canada)

Title: B2C Operations CRM and Product Manager

Location: Toronto, Ontario, Canada

Department: Product & Project Management

Job Description:

Product & Project Management - Toronto, Ontario (Remote)

Industry: Social Casino / iGaming / Computer Games

About the Role

High 5 Games is seeking a highly driven, data-obsessed B2C Operations CRM & Product Manager to lead and scale our player engagement, retention, and growth strategies.

In this role, you will bridge the gap between high-level growth strategy, campaign execution, and operations. You will own the end-to-end player communication lifecycle, from onboarding and conversion to VIP loyalty and reactivation. You will utilize inhouse marketing automation tools, A/B testing, and deep data analytics. If you thrive in an ad-hoc fast-paced environment and love building scalable CRM strategies that drive real business growth, we want to hear from you.

Key Responsibilities

CRM & Lifecycle Operations

  • Strategy & Execution: Design and coordinate the development and deployment of multi-channel CRM campaigns (In-App Messaging, Push Notifications, Email, SMS) aimed at driving player acquisition, retention, monetization, and reactivation.
  • Customer Journey Mapping: Design and optimize automated player journeys (onboarding, conversion flows, VIP loyalty tracks, and win-back sequences) through data-backed experimentation.
  • Database Hygiene & Segmentation: Lead the entire database workflow—from identifying target player segments and cleaning data to maintaining contact database accuracy and proper segmentation.

Growth & Lifecycle Optimization

  • Growth Initiatives: Partner with Marketing, Product, and Data Science teams to design growth tactics, rewards, incentives, and promotional mechanics tailored for social casino players.
  • A/B Testing & Experimentation: Rigorously test campaign creative, copy, timing, coin/bonus offers, and segmentation to maximize Open Rates, CTRs, and In-App Purchases (IAP).
  • Copywriting & Creative Messaging: Draft compelling, compliant, and high-converting campaign copy that simplifies complex game mechanics/promotions and engages casino players.

Performance, Analytics & Reporting

  • Data-Driven Insights: Analyze player behavioral data, cohort trends, and campaign metrics to uncover actionable insights that improve lifetime value and reduce churn.
  • KPI Tracking: Define, monitor, and present key performance indicators (Open Rates, Conversion Rates, ARPU, Retention Rates, ROI) in weekly, monthly, and quarterly reports for leadership.
  • Operational Alignment: Coordinate cross functionally across data team, design, customer support and product teams to ensure seamless execution of live operational events and promotions.

Requirements

Experience & Qualifications

  • Education: Bachelor’s degree in Marketing, Business, Analytics, or a related field.
  • Experience: 3+ years of experience in digital marketing, with a heavy emphasis on CRM, growth hacking, or lifecycle marketing (preferably in Social Casino, iGaming or Crypto ecosystems).
  • CRM Tools: Hands-on experience with mobile marketing platforms and CRM/automation tools (e.g., Salesforce or similar).
  • Analytical Skills: Strong proficiency in marketing analytics, BI tools (e.g., Tableau, Looker), and data analysis (Excel/SQL is a plus) to measure campaign ROI and player behavior.

Skills & Competencies

  • Deep understanding of B2C operations, CRM principles, retention loops, and player monetization strategies.
  • Excellent copywriting and communication skills with the ability to turn data into compelling player messaging.
  • Detail-oriented project management skills with the ability to manage multiple complex campaigns simultaneously.
  • Location: Remote / Work from Home

High 5 Games is an equal opportunity employer. We provide equal employment opportunities to all qualified employees and applicants for employment without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, veteran status, disability, or any other legally protected status. We prohibit discrimination in decisions concerning recruitment, hiring, compensation, benefits, training, termination, promotions, or any other condition of employment or career development. If your experience looks a little different from what we’ve identified but you are passionate about joining our organization, we encourage you to apply.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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