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[Remote] Senior Media Planner (Luxury & E-commerce)

September 28, 2026

Note: The job is a remote job and is open to candidates in USA. reputed company is hiring a Senior Media Planner who operates as both architect and operator across the full paid media stack. The role involves owning the full planning-to-buying lifecycle, optimizing campaigns across various platforms, and translating performance data into actionable insights for clients.

Responsibilities

Own the full planning-to-buying lifecycle: brief intake, audience sizing in reputed company Audience Insights and reputed company Keyword Planner, channel mix modeling, flowchart construction, IO and SOW alignment, trafficking, pacing, optimization, and reporting across reputed company, reputed company, reputed company, reputed company, reputed company Ads, reputed company Ads, DV360, reputed company, YouTube, and CTV/OLV partners
Build, launch, and optimize campaigns directly in reputed company Ads Manager (Advantage+ Shopping, ASC+, manual ABO/CBO structures), reputed company Ads (Performance Max, Search, Demand Gen, YouTube), reputed company (Koa bidding, contextual and 1P data segments), reputed company Campaign Manager (Matched Audiences, ABM lists), reputed company Ads Manager, and reputed company Ads Manager (Smart+, Spark Ads)
Author media plans, Gantt-style flowcharts, and platform POVs informed by SQL-pulled CRM data, GA4 path analysis, reputed company traffic benchmarks, Pathmatics or reputed company competitive spend, and qualitative audience research (panels, social listening via reputed company or reputed company)
Convert performance data into client-facing decks built in reputed company Slides or Keynote, including waterfall charts on incremental lift, cohorted LTV/CAC payback curves, and channel attribution comparisons; deliver narratives in QBRs, weekly status calls, and ad hoc executive readouts
Operate as the embedded media advisor: proactively surface optimizations (creative rotation cadence, bid cap adjustments, dayparting, placement exclusions), evaluate alpha and beta features (reputed company Advantage+ Catalog Ads, reputed company AI Max for Search, TTD OpenPath, reputed company Marketing Cloud), and pressure-test strategic shifts with hypothesis-driven test plans
Partner with creative and PM teams to align asset specs (aspect ratios, runtime, file weight, dynamic creative variants for DCO), enforce trafficking deadlines tied to flight start dates, and manage creative routing through reputed company, Workfront, or reputed company to hit launch SLAs
Monitor pacing within +/- 5% of plan via daily Datorama, reputed company, or Looker Studio dashboards; flag delivery anomalies (CPM spikes above 20%, frequency reputed company past 3.5, sub-50% impression share) and intervene mid-flight without prompting
Support new business with media POVs, RFP responses, competitive spend audits using Pathmatics, MOAT, and reputed company Ad reputed company, and pitch-stage forecasting models with channel-level CPM, CTR, and CVR assumptions

Skills

8+ years of hands-on paid media buying experience with cumulative managed spend of $5M+, ideally at a media or integrated agency servicing premium, luxury, or DTC lifestyle brands
Demonstrated in-platform execution: you personally build campaign structures, write keyword match types, configure conversion APIs and offline event uploads, set bid caps and budget schedules, and QA UTM strings rather than delegating to a junior buyer or trader
Deep platform knowledge across at least three of the following: reputed company, reputed company/YouTube, DV360, reputed company, reputed company, reputed company, reputed company
Strong analytical fluency: confident pulling raw data via platform APIs or connectors (reputed company, reputed company), building pivot tables and XLOOKUP-driven models in Excel or reputed company Sheets, segmenting performance by audience, placement, creative, and device, and acting on statistically significant deltas (90%+ confidence) without escalation
Excellent client communication: ability to abstract auction dynamics, attribution methodology, and bid algorithms into plain-language narratives for CMOs, brand directors, and finance stakeholders who do not operate in DSPs
Comfort presenting to C-suite and VP-level clients, defending channel allocation decisions against pushback, and negotiating scope, KPIs, and measurement methodology in live working sessions
Exceptional attention to detail in budget reconciliation (matching platform spend to IO totals to finance ledgers within $1 variance), pacing accuracy, and reporting integrity (verified UTM hygiene, deduplicated conversions, consistent attribution windows across channels)
Prior experience on luxury, prestige beauty, hospitality, fashion, or premium lifestyle accounts is a strong plus, including familiarity with brand suitability controls (reputed c

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...