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Senior Conversion Rate Optimization Strategist at Simplistic Digital Commerce: 100% Remote (CO, CT, Washington, DC, FL, GA, IL, KS, MA, MD, MI, MS, MO, NC, NJ, NY, OK, PA, TX, VA)

September 14, 2026

Sr Conversion Rate Optimization (CRO) Strategist

United States; Remote

For remote roles based inside of the United States can sit in any of the following 19 states: CO, CT, DC, FL, GA, IL, KS, MA, MD, MI, MS, MO, NC, NJ, NY, OK, PA, TX, and VA. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift.

Simplistic is in search of a creative and technical Sr. Strategist, Conversion Rate Optimization (CRO) to support our Optimization Team. This role will take full ownership of the test implementation, analytics stack, and reporting process; analyzing website and implementing strategies to increase the conversion rate.

About Simplistic:

We are an eCommerce design, development, and optimization agency for D2C brands on the Shopify/Shopify Plus platform.

As one of the founding Shopify Plus partners, we pride ourselves on being forward thinkers and experts in all things Shopify. Our expertise is under constant renovation to keep us at the forefront of the D2C eCommerce landscape.

Our mission is to craft tailored digital experiences to suit the voice and needs of each client. Best-in-class service and thought partnerships allow us to establish long-lasting strategic relationships with our clients.

Simplistic is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Additionally, we believe in transparency in compensation. Total compensation for this role includes a base salary range of $90,000 - $120,000.

As a Sr. Strategist, Conversion Rate Optimization (CRO), this role could include:

Own the CRO testing roadmap and prioritization framework across multiple client accounts
Mentor and provide QA/feedback on junior strategists' test hypotheses and heuristic analyses
Translate CRO test results into business impact narratives (revenue, conversion lift, LTV) for client and internal stakeholders
Contribute to the evolution of internal CRO methodologies, frameworks, and best practices
Conduct new business audits to identify growth opportunities and inform strategic recommendations
Continuously monitor eCommerce trends and create meaningful case studies based on obtained learnings
Support new business scoping efforts, including defining project needs and deliverables
Provide sales support to help drive new business development and client acquisition
Assist leadership with monthly company syncs, including populating decks and presenting updates to the broader team
Collaborate with clients to understand their design goals and develop strategies to achieve them
Complete heuristic analyses of website designs
Conduct competitive research of direct and indirect competitors to motivate A/B tests
Design and hypothesize CRO tests, focusing on opportunities to test higher-performing visual assets, copy, and layout of content sections on Shopify eCommerce websites
Create and present client-facing presentations to inspire website optimizations
Analyze top-funnel (i.e., marketing, Landing Page, etc.) content to identify areas for improvement and to streamline high-converting content throughout the website experience
Make ongoing recommendations for improvement to Shopify website experiences

Required Competencies

Expert-level knowledge on the Shopify Plus Ecosystem
Strong familiarity with Google Analytics 4, Google Tag Manager, and other supplementary analytics tools
Expert-level knowledge on website design, best practices and eCommerce trends
Proven experience in conversion rate optimization
Proficiency in A/B and multivariate testing methodologies
Strong communication and collaboration skills, with the ability to work effectively with both technical and non-technical stakeholders

Preferred Competencies

Strong understanding of tag and pixel tracking within the Shopify Ecosystem
Experience with Convert, VWO, Intelligems, Optimizely, or other A/B testing tools
Experience with MS Clarity, HotJar, Lucky Orange, or other heatmapping tools
Self-starter and ability to work in an ever-changing environment
A passion for staying up to date with industry trends and best practices
5+ years of experience at Shopify Plus Agency(ies), serving 8+ clients simultaneously

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...