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Social Media Manager for a Retail Company in US (Home Based Part Time)
Content Creation
- Create and manage highly engaging social media content across TikTok, Facebook, and Instagram. This includes producing graphics (e.g., using Canva or Adobe Creative Suite) and editing short-form videos (e.g., CapCut) from provided raw photos and videos.
Content Strategy & Scheduling:
- Develop and maintain a dynamic monthly content calendar that incorporates promotions, holidays, and product launches. Schedule posts using social media management tools for optimal engagement windows.
Community Management
- Handle direct messaging and community interaction on social platforms to foster customer engagement, conduct influencer outreach, and drive online orders. (Note: Complex technical support and specific order resolution will be routed to the appropriate customer service team).
Email Marketing
- Plan, design, and execute email marketing campaigns—including creating campaign graphics—using our existing Wix customer email list.
Growth Strategy
- Develop and implement a cohesive social media strategy to support brand growth across both product lines (home scents/candles and custom jewelry), focusing on increasing website engagement, follower growth, and online sales.
Analytics & Reporting:
- Track and report on campaign analytics, audience growth, and traffic/order sources.
- Provide regular performance updates and proactive, data-backed recommendations.
Brand Alignment
- Ensure all visual and written content perfectly aligns with client's branding, voice, and imaging standards.
