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Sr. Manager, Customer Marketing
About the position
The Sr. Manager, Customer Marketing will plan, develop and execute a focused Seasonal go-to-market plans that profitably grow sales across each channel of distribution. The role will lead and work cross-functionally with sales, brand, category management, demand/sales planning, operations, and finance to ensure company objectives are achieved. This person will help influence and inform Seasonal go-to-market strategies. Specifically, deploy essential marketing tactics (4-P’s): Price/Product architecture - ensure the right product at the right price in the right size; Placement – optimize in-store merchandising and communicate how our unique offerings will create a compelling win/win proposition for our customers; Promotion - deploy effective customer push (trade) and consumer pull (customer marketing) tactics.
Responsibilities
- Participate in the development, management, and implementation of Seasonal marketing strategies, plans, and programs for assigned campaigns, promotions, and innovation to support business growth.
- Work closely with the Field Sales Team on selling each of the 4 seasons.
- Lead major business change activities with a focus on commercializing new Seasonal products into the marketplace
- Collaborate with and lead multiple internal cross-functional groups (e.g. Marketing, Manufacturing, Finance, R&D, Procurement, Packaging Engineering)
- Develop and manage project timelines, success criteria, issues, risks, opportunities, and assumptions
- Handle multiple initiatives simultaneously and work under pressure to meet deadlines
- Investigate and problem-solve key concerns associated with product development and margin enhancement projects
- Engage with Marketing to provide insight into the complexity and cost associated with early-stage initiatives
- Manage customer marketing budgets and perform analysis to ensure investments provide acceptable ROI
- Evaluate and recommend go/no-go action based on the viability of a strategic initiative
- Develop a deep understanding of local markets and consumers and apply that understanding to developing Seasonal plans and strategies
- Perform special projects as required
Requirements
- Minimum Bachelor's degree, preferably in Business, Marketing, or related field
- Minimum of 5 years of sales, marketing, or business experience preferably in the CPG industry.
- Syndicated data experience (IRI, Nielsen, loyalty databases, customer specific, etc.) High competency in examining data, managing complex data sets and analytical problem-solving
- Relevant project management or consulting work is preferred
- Experience and skill presenting concepts to multiple audiences, including senior leadership
- Results driven
- Strong work ethic with high sense of urgency, accountability, and initiative
- Ability to manage multiple projects and deadlines with an ownership mentality; strong planning and organization skills
- Willingness to attack problems for immediate resolution
- Effective verbal and written communicator across all levels of the organization
- Ability to understand and articulate complicated concepts in clear, concise terms
- Business acumen with strong analytical skills and demonstrated technical competence
- Continuous improvement mindset with high tolerance for ambiguity
- Commercial understanding of marketing, sales and operational strategy, planning and budgetary issues
- Willingness to travel as needed
- High proficiency in MS Excel and Office Suite
Nice-to-haves
- Functional SAP user is a plus
Benefits
- comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO)
- annual bonus based on company performance
