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Associate Manager, Influencer Marketing
Job Description:
- Build and scale an always-on creator ecosystem for Instacart
- Manage a consistent pipeline of 6–12 creator partnerships per month across Instagram, TikTok, YouTube Shorts, and emerging platforms
- Maintain and expand relationships with creators, talent managers, agents, and influencer agencies
- Own creator budgets, negotiations, contracting, usage rights, exclusivity, and performance tracking
- Establish measurement and reporting practices and use performance insights to optimize partnerships
- Partner cross-functionally with Brand Marketing, Organic Social, Product Marketing, CPG Co-Marketing, Retail Marketing, Legal, and other teams
- Identify emerging talent, formats, platforms, and cultural opportunities using performance data, audience insights, and social trends
- Spend approximately 80% of time on always-on creator partnerships, 10% on trend spotting, and 10% supporting experiential programs
Requirements:
- 5–6 years of experience in influencer marketing, creator partnerships, social media, experiential, or a related marketing discipline
- Demonstrated experience independently managing creator partnerships or campaigns from talent identification and outreach through negotiation, contracting, content development, launch, and reporting
- Strong knowledge of the creator and social landscape across TikTok, Instagram, YouTube, and emerging platforms
- Experience negotiating creator partnerships and managing budgets, rates, deliverables, usage rights, and exclusivity
- Established relationships across the creator ecosystem, including creators, talent managers, agents, and/or influencer agencies
- Strong project management and organizational skills, with experience managing multiple creators, timelines, budgets, and deliverables simultaneously
- Excellent written and verbal communication skills, with demonstrated ability to proactively manage stakeholders and work cross-functionally
- Experience with creator management, measurement, or social intelligence platforms such as Dash Social (preferred)
- Familiarity with affiliate marketing and creator partnerships supporting performance and commerce objectives (preferred)
- Experience supporting creator partnerships tied to experiential activations, events, or cultural moments (preferred)
- Bachelor's degree or equivalent (preferred)
Benefits:
- Flex First flexible work options: work from home, an office, or a favorite coffee shop
- Regular in-person events
- New hire equity grant
- Annual refresh grants
- Market-competitive compensation and benefits
