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Business Development Manager - Global Brand Partnerships
About the position
The Business Development Manager owns a portfolio of named brand accounts within InVue’s Global Brand Partnerships verticals, including Consumer Technology, Mobile Device OEMs, and brands in Sports, Entertainment, DIY, and Luxury Consumer Goods. The role turns target brands into lasting partnerships by building executive relationships at brand headquarters, shaping joint business plans, and coordinating InVue’s global teams to deliver on commitments. The position is responsible for winning, growing, and retaining assigned Target Board accounts; building account knowledge and plans that earn executive sponsorship; and coordinating regional teams and retail partners. The role represents the brand customer inside InVue and helps inform product roadmaps and requirements. It is remote in the Western USA and requires frequent travel, including internationally, as the territory requires.
Responsibilities
- Own revenue goals and pipeline for assigned Target Board accounts, maintaining healthy coverage against annual commitments.
- Build an Unlock File for each account covering the industry, company, and decision-makers.
- Develop executive relationships at brand headquarters, including VP and C-suite leaders across product, retail, and channel.
- Create and execute joint business plans to deepen adoption of InVue solutions across product lines, stores, and regions.
- Pursue brands that operate their own stores, fund fixtures in retailers, or launch pop-up shops.
- Turn brand wins into retailer and carrier rollouts in partnership with regional sales teams.
- Align product, engineering, marketing, operations, and customer service on account priorities, customer requirements, and delivery timing.
- Represent the voice of the brand customer inside InVue and inform product roadmaps and new product requirements.
- Track and report competitive moves, pricing, customer concerns, and market dynamics.
- Maintain current pipeline, forecast, and account records in Salesforce, and report weekly, monthly, and quarterly.
- Support new product launches with customer briefings and training as needed.
- Help curate the Target Board by recommending which accounts to pursue, park, or drop.
Requirements
- 10+ years of experience managing large programs and driving business initiatives with consumer technology, mobile, or device brands.
- Direct experience in the retail, carrier, or consumer electronics industry, ideally B2B.
- Established VP and C-suite relationships within strategic accounts.
- A record of gaining adoption of new products and categories within existing accounts.
- Strong success identifying, building, and closing proposals of \$1M or more.
- Excellent selling skills, including executive presentations, persuasion, and negotiation.
- Command of strategic account planning, account management, and new account development.
- Ability to analyze financial data, prepare accurate forecasts, and report on performance.
- Ability to understand and communicate customer needs, market dynamics, industry trends, and competitive threats.
- Entrepreneurial, driven, and able to work independently.
- Excellent English communication and customer presentation skills.
- Willingness to travel frequently, including internationally, as the territory requires.
Nice-to-haves
- Experience with a company headquartered in the U.S. or Europe.
- Bachelor’s degree in a technical or business discipline; equivalent experience is valued.