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Director of Media Strategy & Activation

October 27, 2026

<h1>Director of Media Strategy & Activation (Paid Media)</h1>Location: Remote - US: Select locationsDepartment: Performance Marketing (Sub Team)<h2>Role Description</h2> Dropbox is looking for a Director of Media to own our total media investment—performance and brand—under a single leader. This leader will build a unified media strategy that brings performance marketing and brand investments together into one investment thesis and one operating model. They will own the media portfolio end-to-end, from upper-funnel brand campaigns through paid search, paid social, programmatic, mobile, and emerging channels, making investment tradeoffs as business priorities evolve. The role also owns how the media organization operates, balancing in-house expertise, agency partnerships, and specialist support to maximize speed, quality, and impact. The ideal candidate has worked on both sides of the industry—building media expertise at an agency before leading media inside a technology or high-growth company. They understand what great agency partnerships look like while also knowing how to build world-class internal capabilities. This role sits at the center of Dropboxs growth strategy, connecting brand, performance marketing, Product Growth, Sales, and Marketing Data Science to drive measurable business outcomes. <h2>Responsibilities</h2> <div> <ul> <li> Unified Media Strategy. Build and own Dropboxs media strategy across brand and performance. Set the annual and quarterly investment thesis, define the channel portfolio, and make the tradeoff decisions on where spend moves and why. </li> <li> Total Budget Ownership. Manage Dropboxs full media investment across paid search, paid social, programmatic, display, video, mobile, affiliate, and brand channels. Own planning, forecasting, pacing, and in-quarter reallocation against efficiency and growth targets. </li> <li> Brand and Performance Integration. Align reach, frequency, creative strategy, and channel mix so brand and performance investment reinforce each other rather than compete. Partner closely with the Brand organization, which owns brand positioning and creative direction, to translate brand strategy into media execution. </li> <li> Operating Model and Partnerships. Design and run the right mix of in-house capability and agency partnership. Own agency relationships, and build the internal muscle where needed. </li> <li> AI-Enabled Media Operations. Develop and execute a point of view on where agentic and AI-enabled workflows belong in the media stack — creative production and testing velocity, audience modeling, budget allocation, bid strategy, reporting, and quality control. Make deliberate decisions about where machine judgment outperforms human judgment, and where it does not. </li> <li> Connect Media to Revenue. Partner with Product Growth, Sales, and Marketing Data Science to connect media signals to downstream outcomes — activation, conversion, product-qualified leads, expansion, and retention. Build the acquisition layer of a unified self-serve and sales-assisted revenue system. </li> <li> Measurement Rigor. Partner with Marketing Data Science on attribution, incrementality testing, and media mix modeling. Be a sophisticated consumer and challenger of measurement methodology, and translate complex performance tradeoffs into crisp, executive-ready recommendations. </li> <li> Team Leadership. Lead and grow a team of channel and brand media leaders. Build clarity on what each person owns, how they are measured, and how their work ladders to revenue. </li> </ul> </div> <h2>Requirements</h2> <ul> <li>10+ years in media, performance marketing, or digital marketing with increasing scope and leadership responsibility, at a high-growth B2B and/or B2C company</li> <li>4+ years leading teams, including hiring, coaching, performance management, and org design</li> <li>Deep, hands-on expertise across paid channels — search, paid social, programmatic, display, video, mobile — including planning, forecasting, budget pacing, audience design, and performance management</li> <li>Experience owning brand media alongside performance media, with working knowledge of brand lift measurement, reach and frequency planning, and creative performance optimization</li> <li>Track record managing significant media budgets with clear, demonstrated impact on acquisition efficiency, pipeline, or revenue</li> <li>Experience managing agency and vendor ecosystems — scoping, selecting, and holding partners accountable — and building in-house capability where it creates advantage</li> <li>Strong analytical fluency: attribution approaches, incrementality testing, MMM/MTA concepts, and unit economics (CAC, LTV, payback)</li> <li>Experience marketing across self-serve, product-led, and sales-assisted motions, and adapting programs across consumer, SMB, and mid-market segments</li> <li>Excellent executive communication: you can turn a complicated performance picture into a clear recommendation and defend it</li> </ul> <h2>Preferred Qualifications</h2> <ul> <li> Agency and in-house background. You built your craft agency-side and then brought that capability in-house at a technology or high-growth company. You have operated on both sides of the partnership. </li> <li> AI and agentic media workflows. Demonstrated use of AI-enabled workflows in a media context — creative generation and testing, audience modeling, automated reporting, budget or bid optimization — with a clear view of where these tools create leverage and where they introduce risk. Candidates with less conventional experience will be strongly considered if they spike here. </li> <li> Experience building a media strategy or media planning function </li> <li> Familiarity with modern martech and adtech stacks: CDPs, marketing automation, attribution platforms, tagging and data governance </li> <li> Experience navigating measurement disruption — privacy changes, cookie deprecation, first-party data strategy </li> <li> Multi-product portfolio experience, including cross-sell and attach motions </li> <li> International or EMEA media experience </li> </ul> <h2>Durable Skills</h2> AI fluency means using these tools to amplify human judgment, not replace it. We believe people with these skills will thrive as work and technology continue to evolve: <ul> <li>Awareness: Understand yourself and others.</li> <li>Judgment: Evaluate information and make decisions in complex situations.</li> <li>Adaptability: Learn, adjust, and stay effective through change.</li> <li>Connection: Communicate, collaborate, and build trust.</li> </ul> To learn more about why these skills matter and what the data shows about thriving through change, read this <a>blog post</a> from our Chief People Officer, Melanie Rosenwasser. <h2>Compensation</h2><div><div><div>US Zone 1 This role is not available in Zone 1</div><div>US Zone 2</div><div>$205,800—$278,400 USD</div></div><div><div>US Zone 3</div><div>$182,900—$247,500 USD</div></div></div>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...