Director of Social Media, X

About the position

Beast Industries is seeking a Director of Social Media, X to manage its presence on the platform, including Threads. This role reports to the Head of Social Content, with a dotted line to the Chief Communications Officer. The position involves collaborating with video, editorial, and talent teams to grow the brand's following and shape its real-time communication. The role is preferred in Greenville, NC, but remote US applicants who can travel frequently will be considered.

Responsibilities

  • Own the publishing calendar end to end: write, package, and ship daily posts, with purpose-built rollouts for every video premiere, product drop, and announcement.
  • Watch every video, select the clips built to travel on the platform, and brief editors on cutdowns and captions.
  • Adapt content for Threads and its distinct audience.
  • Run real-time engagement: replies, community interaction, and jumping on the right trend moments same-day.
  • Grow reach beyond our own accounts through the platform's wider creator and community ecosystem.
  • Craft branded and partner content that performs like our organic content.
  • Partner closely with on-camera talent, brand, and communications teams to keep publishing fast, on voice, and on brand.
  • Coordinate with our YouTube, TikTok, Instagram, and Shorts teams so major launches hit together while X keeps its own distinct voice.
  • Monitor conversation and sentiment around the brand, amplifying positive momentum and flagging what needs attention.
  • Track performance daily, test constantly, and translate platform data into weekly and monthly reporting that drives decisions.

Requirements

  • 4 to 8 years running social media with X or Twitter as your primary platform, and at least 2 years as the named owner of a large account (1M+ followers).
  • Experience in a real-time environment such as a sports league, team, or broadcaster; a major media or streaming brand; a gaming or esports organization; a top creator or entertainment company; or a consumer brand known specifically for X excellence.
  • Exceptional short-form copy writing skills in a distinctive voice, with examples of successful posts and their performance data.
  • Experience running live coverage under pressure (game days, premieres, launches, or breaking moments) with fast approval loops.
  • Clip-native ability: can cut short-form video or brief editors with precision, understanding what makes a clip successful on the platform.
  • Understanding of content spread dynamics on the platform, including creator and community pages, with ideally existing relationships in that space.
  • Strong stakeholder management skills, keeping brand, communications, and leadership aligned while maintaining platform speed.
  • Fluency in platform analytics and testing, making publishing decisions based on data.
  • Native understanding of internet culture and platform usage.

Benefits

  • Competitive Salary
  • Generous Medical (Blue Cross Blue Shield), Dental, Vision and company-paid Life Insurance
  • Company contributions to employee Health Savings Accounts (HSA)
  • 401k Plan with Safe Harbor company-matching
  • Flexible vacation policy and paid company holidays
  • Company-provided technology package
  • Relocation assistance where applicable, including travel and company-provided housing for the first 90 days
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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