Go-to-Market Program Manager, AWS Canada Commercial Business

At AWS Canada, we're seeking a driven professional to join us as a GTM Program Manager within our Customer Acquisition organization. This role is ideal for someone who is ready to take on increased responsibility and make a significant impact on our business growth.

In this position, you'll work at the intersection of sales, GTM, marketing, and customer and partner engagement, contributing to pipeline generation across multiple sales segments. You'll serve as the key liaison between Canada CSC and other AWS teams, including Marketing, Partner Marketing, Go-to-Market (GTM), Field Enablement, and sellers, to ensure cohesive and impactful campaign strategy



Impact and Scope:
Contribute to pipeline generation through development, execution and refinement of segment-specific, industry-specific and persona-specific campaign strategies
Serve as the primary liaison with Marketing, Partner Marketing, Go-to-Market (GTM), Field Enablement, and sellers for prospecting efforts, while aligning business unit activities and go-to-market strategies to support strategic sales plays and organizational goals
Track and measure the effectiveness of campaign activities against CSC sales results and strategic goals, using data-driven insights to guide and refine future strategies
Deliver independently while seeking guidance from leadership on strategic matters

Key job responsibilities
Work backwards from AWS Geo and Service pipeline goals to build campaign prioritization with service-level offers, messaging, and go-to-market execution
Clarify requirements, customer needs, and priorities to develop effective segment-specific campaign strategies
Develop detailed campaign project plans, which include: campaign goals, messaging, calls to action, marketing distribution channels, and campaign schedules
Analyze customer data, seller and customer feedback to support cross-sell/upsell strategies
Obsess over our end customer's AWS experience and design campaigns on their behalf
Identify patterns to improve technical and business solutions within the CSC
Collaborate with senior/Executive AWS sales leaders to align strategic pipeline generation campaigns with business goals
Oversee creation and launch of sales and GTM content focused on prospecting
Model input and output-based goals and measure campaign effectiveness
Orchestrate cross-functional activities across Sales, Partner teams, and executive stakeholders
Embody a partner-first mentality
Provide feedback to AWS sales leadership on campaign strategy and opportunities to optimize
Support customer-facing sales engagement at live and virtual events, or via direct campaign execution
Forecast, track, and report campaign effectiveness metrics as well as overall ROI to internal stakeholders. Plus, continually monitor, analyze and tune campaigns to maximize conversion, pipeline, and revenue generation.
Advise and spearhead technology, mechanisms and tool adoption plans, in support of GTM goals, pipeline and revenue generation
Drive timely decisions and clear blockers, escalating issues appropriately.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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