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Influencer Strategist (Contract)
Headquarters: CA - San Francisco; CA - Remote; NY - New York City
Employee Applicant Privacy Notice
Who we are:
Shape a brighter financial future with us.
Together with our members, we’re changing the way people think about and interact with personal finance.
We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world.
The role
SoFi is hiring an Influencer Strategist to help run influencer marketing across our brand and product initiatives. You'll execute campaigns end to end: sourcing talent, building briefs, moving contracts through legal and compliance, and reporting on what worked.
You will partner closely with our in-house creative studio, product marketing, data science, legal, compliance and media teams to drive awareness, consideration and member growth across SoFi’s product suite.
SoFi is a new kind of finance company focused on speed, transparency, and alignment with our members’ interests. Since our founding, we’ve expanded our personal finance offering to become the all-in-one finance app that helps our members get their money right. SoFi has achieved significant growth, and we have ambitious plans ahead. To continue this growth, we need great team members like you. Our goal is to be a household name and a world class brand, and social is the battleground for relevance.
What you'll do
- Execute influencer campaign plans in partnership with brand and product teams, contributing to the campaign approach
- Source, evaluate, and pitch influencer talent, ensuring influencers meet brand guidelines and deliver on campaign objectives
- Develop influencer briefing materials that lead to compelling, ownable content
- Support contracts and content approval in partnership with SoFi Legal and Compliance, ensuring content adheres to regulatory guidelines
- Track influencer campaign performance, build campaign reporting, apply learnings to future campaigns
- Partner with media and performance teams to develop influencer assets for paid social channels
- Support influencer and talent hosting at key SoFi events, ensuring partners have a seamless experience
- Coordinate travel logistics and booking for influencers/talent as needed
What you'll need
- Undergrad degree
- 3+ years of experience in marketing, preferably in social media and influencer marketing
- Understanding of social channels (existing and emerging), influencer/creator marketplace
- Experience managing and contracting influencer talent
- Uses AI to move faster across ideation, content, audience insights, and testing.
- Experience with affiliate marketing and Impact affiliate platform is a plus
- Strategic thinker who thrives in a fast-paced environment
- Strong writing and communication skills
- Strong analytical skills
- Strong EQ and ability to assess nuance in conversations and react accordingly
SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law.
The Company hires the best qualified candidate for the job, without regard to protected characteristics.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
New York applicants: Notice of Employee Rights
SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com.
Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time.
To apply:
