Lead Digital Events Manager

Job Description:

  • Own the global strategy, calendar, and execution model for Workiva's full digital events portfolio, including webinars, virtual experiences, on-demand sessions, and digital event activations
  • Work cross-functionally across regions to support in-region execution of the digital events portfolio
  • Design audience segmentation, format strategy, and content programming across enterprise buyer personas and go-to-market priorities
  • Build repeatable frameworks and playbooks for consistent, scalable execution
  • Lead vendor and platform relationships for webinar platforms, virtual event tools, and production partners
  • Integrate AI into digital event workflows, including personalization, content acceleration, follow-up automation, and performance analysis
  • Own a pipeline target tied to the digital events portfolio
  • Align digital event programming to Workiva's demand priorities
  • Partner with Field Marketing and Campaign Managers to integrate digital events into broader go-to-market motions
  • Build and own full-funnel reporting across registration, attendance, engagement, follow-up conversion, and pipeline influence
  • Apply attribution frameworks to understand channel contribution
  • Drive channel efficiency improvements
  • Use data to make evidence-backed recommendations to leadership

Requirements:

  • 8+ years in B2B SaaS demand generation, digital events, or integrated campaign roles
  • Bachelor's Degree
  • Experience in a platform-first or multi-solution SaaS environment, marketing to multiple buyer personas
  • Background in demand generation or account-based experience (ABX) strategy, with a track record of connecting campaigns to pipeline
  • Hands-on use of AI tools to support content creation, personalization, or event performance analysis
  • Ability to influence sales teams on follow-up and pipeline conversion without direct authority
  • Demonstrated ownership of a digital events or webinar program with direct pipeline accountability
  • Experience designing and scaling virtual experiences beyond standard webinars, such as virtual summits, on-demand content hubs, or multi-session digital events
  • Working knowledge of enterprise sales cycles and how digital events contribute to a full-funnel demand model
  • Proficiency with webinar and virtual event platforms, such as ON24, Zoom Events, and Goldcast
  • Proficiency with marketing automation and CRM systems, such as Marketo and Salesforce
  • Proven ability to build performance dashboards, own attribution reporting, and present data-driven recommendations to senior stakeholders
  • Strong communication skills, including clear program briefs, concise summaries, and effective collaboration with cross-functional partners

Benefits:

  • A discretionary bonus typically paid annually
  • Restricted Stock Units granted at time of hire
  • 401(k) match
  • Comprehensive employee benefits package
  • Flexible work location: office or remotely from any location within the employee's country of employment
  • Reasonable accommodations for applicants with disabilities
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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