senior brand manager, U.S. Roasteries

About the position

As a Senior Brand Manager supporting the Roastery business, you will lead the integrated brand, customer experience, and category agenda across the U.S. Roasteries. This role is responsible for bringing the Starbucks Roastery brand to life through coffee, merchandise, food and beverage innovation, digital storytelling, events and experiences, partnerships, and customer-facing marketing initiatives that drive engagement, business performance, and brand affinity. Leading a team that includes Manager, Digital Brand; Manager, Category, Food, Beverage and Merchandise; and Program Manager, Events & Experiences, you will ensure initiatives are aligned, prioritized, and executed with excellence across the Roastery ecosystem. You will serve as a key member of the U.S. Roastery leadership team, working cross-functionally to translate business objectives into distinctive customer experiences that strengthen the Starbucks Roastery brand and support business growth. This role also partners closely with the Milan Roastery brand team, helping ensure alignment with the broader Starbucks Roastery brand vision while adapting programs, campaigns, products, and experiences to meet the needs of the U.S. market.

Responsibilities

  • Lead the U.S. Roastery brand and customer experience agenda – Develop and oversee annual and seasonal plans that connect food and beverage innovation, merchandise, digital marketing, events, partnerships, and customer experiences to support business objectives and strengthen the Starbucks Roastery brand.
  • Lead and develop a high-performing team – Provide leadership, coaching, and direction for the Digital Brand, Food, Beverage and merchandise Category, and Events & Experiences teams, ensuring priorities are aligned and resources are focused on the highest-impact opportunities.
  • Bring campaigns and experiences to life – Lead the planning and execution of product launches, seasonal activations, coffee introductions, events, tours, partnerships, and experiential programming across U.S. Roastery locations.
  • Drive operational excellence – Ensure initiatives move efficiently from concept to implementation through strong planning, prioritization, stakeholder alignment, budget management, and execution discipline. Remove barriers and establish processes that enable teams to deliver with excellence.
  • Leverage insights to improve performance – Utilize customer insights, market trends, category performance, and campaign results to identify opportunities, evaluate effectiveness, and optimize future initiatives.
  • Build strategic partnerships – Develop strong relationships with internal stakeholders, external partners, agencies, and suppliers to enhance customer engagement and support business objectives. Collaborate closely with the Milan Roastery team and global Starbucks Roastery partners to share learnings and advance the Starbucks brand.
  • Manage business and brand performance – Support annual planning processes, establish goals and performance measures, and ensure investments, resources, and initiatives deliver meaningful customer and business outcomes.

Requirements

  • 8+ years of experience in brand management, category management, customer experience, marketing, hospitality, retail, consumer packaged goods, or related fields
  • Experience leading integrated marketing, customer experience, category, or commercial functions
  • Demonstrated success leading and developing high-performing teams
  • Experience bringing campaigns, product launches, events, and customer-facing initiatives from concept through execution
  • Strong understanding of brand management, customer engagement, category management, and commercial planning
  • Experience developing integrated business plans, managing budgets, and leading complex cross-functional initiatives
  • Strong analytical, communication, presentation, and stakeholder management skills
  • Proven ability to influence across functions and drive alignment in a matrixed organization
  • Bachelor's degree in Marketing, Business, Communications, Hospitality, or a related field required

Nice-to-haves

  • MBA or advanced degree preferred
  • Passionate about brand building and creating memorable customer experiences
  • Strong people leaders who develop talent and build high-performing teams
  • Skilled at translating vision into action and execution
  • Effective at influencing and collaborating across a highly matrixed organization
  • Commercially minded and data-informed in decision making
  • Comfortable balancing long-term priorities with day-to-day business needs
  • Adaptable leaders who thrive in fast-paced, evolving environments

Benefits

  • medical, dental, vision, basic and supplemental life insurance, and other voluntary insurance benefits
  • short-term and long-term disability
  • paid parental leave
  • family expansion reimbursement
  • paid vacation from date of hire
  • sick time (accrued at 1 hour for every 25 hours worked)
  • eight paid holidays
  • two personal days per year
  • 401(k) retirement plan with employer match
  • discounted company stock program (S.I.P.)
  • Starbucks equity program (Bean Stock)
  • incentivized emergency savings
  • financial well-being tools
  • 100%25 upfront tuition coverage for a first-time bachelor’s degree through Arizona State University’s online program via the Starbucks College Achievement Plan
  • student loan management resources
  • access to other educational opportunities
  • backup care
  • DACA reimbursement
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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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