Senior Regional Manager, Retail Stores (Remote)

<h1>Senior Regional Manager, Retail Stores</h1><p><strong>Location:</strong> US - Remote CA</p><p><strong>Time Type:</strong> Full time</p><h3>Job Description</h3><p><span>At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.</span></p><p></p><p><span><b>About the Role </b></span></p><p><span>The <b>Senior Regional Manager, Retail Stores </b>is the multiplier of YETIs selling culture. This leader drives business performance through coaching, leadership, and accountability. They build capable Store Experience Leaders who create high-performing teams and deliver exceptional customer experiences. By staying connected to the business, asking the right questions, and developing leader capability, the District Manager helps teams focus on the behaviors that drive results while creating an environment where people and performance can thrive.</span></p><br /><p><span><b>What Youll Do </b></span></p><p><span>Driving Sales </span></p><ul><li><span>Coach the behaviors that drive results: Identify opportunities within each store, coach the behaviors and actions that improve conversion, ADS, and UPT, and hold teams accountable for both execution and outcomes. </span></li></ul><ul><li><span>Lead from the sales floor: Spend time selling alongside teams during store visits, demonstrating discovery, storytelling, and customization techniques that create stronger customer engagement and larger transactions. </span></li></ul><ul><li><span>Build selling capability: Develop Store Experience Leaders and their teams into product experts who confidently connect products, solutions, and experiences to customer needs. </span></li></ul><ul><li><span>Own district performance: Build district forecasts, establish clear priorities, and translate business insights into focused actions that drive consistent performance. </span></li></ul><ul><li><span>Activate local opportunities: Leverage product launches, seasonal moments, community engagement, and customer insights to maximize district sales and brand awareness. </span></li></ul><br /><p><span>Building and Developing Teams </span></p><ul><li><span>Lead through coaching: Develop Store Experience Leaders through coaching, questions, guidance, and accountability, creating leaders who can independently solve problems and lead their teams effectively. </span></li></ul><ul><li><span>Maintain a strong field presence: Spend the majority of time in stores, ensuring every visit is purposeful, developmental, and focused on follow-through. </span></li></ul><ul><li><span>Attract and retain top talent: Build leadership teams that combine strong selling capability, operational excellence, and an authentic connection to the customers and communities YETI serves. </span></li></ul><ul><li><span>Build bench strength for growth: Develop Assistant Store Experience Leaders and Store Experience Leaders who are ready to take on expanded responsibilities and support future store growth. </span></li></ul><ul><li><span>Establish accountability: Set clear expectations, recognize strong performance, and address performance concerns quickly, consistently, and fairly. </span></li></ul><br /><p><span>Operations </span></p><ul><li><span>Drive operational excellence: Partner with Home Office teams to ensure consistent execution of labor planning, scheduling, visual merchandising, compliance, inventory management, shrink control, and new store openings. </span></li></ul><ul><li><span>Influence across the business: Build strong partnerships with field peers and cross-functional partners, bringing the voice of the store forward while securing the support needed to drive results. </span></li></ul><ul><li><span>Provide field insight: Share customer, product, and market feedback with Merchandising, Planning, Marketing, and Operations to strengthen business decisions and improve execution. </span></li></ul><ul><li><span>Remove barriers to performance: Identify opportunities to simplify processes, improve efficiency, and create more time for leaders and teams to focus on selling and serving customers. </span></li></ul><br /><p><span><b>What You Bring </b></span></p><ul><li><span>10+ years of progressive retail experience, ideally within a CPG or consumer brand environment </span></li></ul><ul><li><span>5+ years leading multiple retail stores, including developing store leaders across a geographic district </span></li></ul><ul><li><span>Demonstrated success building high-performing selling cultures and driving conversion, average sale, and units per transaction </span></li></ul><ul><li><span>A coaching-oriented leadership style that develops others through guidance, accountability, and continuous feedback </span></li></ul><ul><li><span>Experience hiring, developing, and making difficult talent decisions </span></li></ul><ul><li><span>Strong business acumen, including the ability to interpret performance data, forecast results, and effectively manage labor and expenses </span></li></ul><ul><li><span>Ability to influence partners across functions and build strong working relationships without direct authority </span></li></ul><ul><li><span>Passion for the outdoors and the YETI brand </span></li></ul><ul><li><span>Ability to travel frequently throughout North America (including Canada)</span></li></ul><ul><li><span>Bachelors degree preferred </span></li></ul><br /><p><span>How Success Is Measured </span></p><ul><li><span>A visible and sustainable selling culture built around discovery, storytelling, and customization </span></li></ul><ul><li><span>Growth in conversion, average sale, units per transaction, sales, and profitability against plan </span></li></ul><ul><li><span>Forecast accuracy and consistent execution against business commitments </span></li></ul><ul><li><span>Strength of the leadership bench and readiness to support future store growth </span></li></ul><ul><li><span>Retention, engagement, and development of store leaders and teams </span></li></ul><ul><li><span>Consistent operational execution across the district </span></li></ul><ul><li><span>Strong partnership with cross-functional teams and effective communication of field insights </span></li></ul><br /><p>#LI-AR2</p><p><br /><br /></p><p><b>Benefits & Perks: </b></p><p></p><p>Click <a>here</a> to learn about the benefits and perks we offer at YETI.</p><p></p><p><b>YETI is proud to be an Equal Opportunity Employer.</b></p><p></p><p><i><span>Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at</span> <a>yeti.com/esg.html.</a></i></p><p><br /><i>All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.</i></p><p></p><p><b>Pay Range:</b></p>$102,728.00 - $150,000.00 Annual USD<p></p><p><i>Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements. </i></p><p></p><p><a><span>YETI Applicant Privacy Notice</span></a></p><p></p><p><i><span>YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at </span><a><span>accommodationrequest@yeti.com</span></a><span>.</span></i></p>

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...

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