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Strategic Pricing Lead, TA
Entity:
Supply, Trading & Shipping
Job Family Group:
Marketing Group
Job Description:
TRAVELCENTERS OF AMERICA
About Us
Our purpose is to bring together people, energy and markets to power and navigate a changing world. In a time of constant change and possibility we need new talent to pursue commercial opportunities, fueled by world-class insight and expertise. We're always striving for more innovative digital solutions, sustainable outcomes and closer collaboration across our company and beyond, and you could be part of that too. Together we continue to grow as the world's leading energy company!
About the role
The Strategic Pricing Lead is a high-impact commercial role accountable for developing and executing pricing strategies across TA's retail, fleet and wholesale fuels businesses. The role connects market, customer, competitor, supply and financial insights to improve profitable volume, margin and pricing execution at site, corridor, customer and network levels.
The role will accelerate TA's move toward integrated, analytical and forward-looking pricing through stronger processes, advanced tools and disciplined performance management. It will partner across pricing, sales, operations, supply, trading, finance, technology, data and analytics, while building team capability and representing TA in wider pricing forums.
Key Responsibilities
Pricing strategy and value delivery
- Develop clear pricing strategies, guardrails and actions for TA's retail, fleet and wholesale channels.
- Identify and prioritize opportunities to grow profitable volume, improve unit margin and reduce value leakage.
- Connect channel decisions to total business value and support planning, forecasting and network decisions with pricing and market insight.
Retail, fleet and wholesale pricing
- Develop site, market, corridor, customer and segment strategies across gasoline, diesel, DEF and relevant fuels products.
- Improve competitive positioning, customer deal evaluation, renewals, repricing and wholesale offer decisions using market, customer, supply and cost-to-serve economics.
- Partner with pricing operations and sales to convert insights into timely actions and review actual performance against the commercial case.
Data, analytics and technology
- Define business requirements and lead adoption of pricing tools, including retail optimization, fleet deal optimization, segment pricing, corridor analysis and performance management.
- Validate analytical outputs against market knowledge, address material data gaps and use pilots and structured test-and-learn activity to improve decisions.
- Ensure new capabilities simplify and improve pricing execution rather than add unnecessary complexity.
Performance and governance
- Establish measures across volume, margin, realization, competitiveness, retention, deal performance and leakage.
- Lead reviews that explain performance drivers and produce clear actions at site, corridor, market, product, customer and channel levels.
- Maintain a value pipeline with accountable owners, achievements and measured outcomes, and ensure decisions comply with laws, policies and controls.
Leadership and capability
- Act as a commercial integrator across TA pricing, sales, operations, supply, finance, trading, data, analytics and technology.
- Communicate recommendations clearly, influence senior and frontline interested parties, and constructively challenge practices that limit value.
- Coach pricing analysts, promote common pricing methods and share relevant regional and global best practices.
Summary Decision Rights
- Recommend pricing strategies, guardrails, interventions and capability priorities across the assigned TA scope.
- Approve pricing actions within delegated authority and escalate decisions outside agreed commercial or risk parameters.
- Recommend whether pilots or interventions should be stopped, adjusted or scaled, and provide operational pricing backup when required.
- Final financial authorities will align with TA's approved delegation-of-authority framework.
Essential education, experience and requirements
- Bachelor's degree in a relevant discipline, or equivalent commercial experience.
- Mid level-Senior experience in pricing, commercial management, revenue management, trading, supply, sales, finance or another role directly influencing gross-margin delivery.
- Strong commercial and analytical capability, with evidence of translating data and market insight into practical actions.
- Experience developing or executing pricing strategy in a competitive, high-volume or margin-sensitive business.
- Ability to diagnose performance, influence across functions and communicate recommendations to senior leaders.
Desirable experience and education
- MBA, postgraduate qualification or formal training in pricing, economics, analytics or optimization.
- Fuels, convenience retail, fleet, wholesale, energy, commodity or transportation experience.
- Experience across multiple pricing channels and with supply or trading teams.
- Familiarity with pricing optimization, deal management, geospatial analysis, customer segmentation, machine learning or agile product delivery.
- Experience implementing pricing tools and coaching analysts.
How much do we pay (Base)? 137,000 - 196,000 USD Annually
- Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting.
This position is eligible for US Benefits – Core. This position offers paid vacation depending on your years of relevant industry experience and will range from 120 – 240 hours of vacation per year for full-time employees. You will also be eligible for 9 paid holidays per year and 2 personal choice holidays. You may learn more about how we calculate paid vacation and view our generous vacation and holiday schedules at Core U.S. Benefits. Bp has a parental leave policy as well, which offers up to 8 weeks' paid leave for the birth or adoption of a child.
We offer a reward package to enable your work to fit with your life. These offerings include a discretionary annual bonus program, long-term incentive program, and generous retirement benefits that include a 401k matching program. These benefits include a pension for eligible employee.
As part of bp's wellbeing package, bp offers access to health, vision, and dental insurance, as well as life and Short-Term Disability and Long-Term Disability. You may learn more about our generous benefits at Core U.S. Benefits.
Why join bp:
At bp, we support our people to learn and grow in a diverse and challenging environment. We believe that our team is strengthened by diversity. We are committed to fostering an inclusive environment in which everyone is respected and treated fairly.
There are many aspects of our employees' lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, and excellent retirement benefits, among others!
Travel Requirement
Up to 25% travel should be expected with this role
Relocation Assistance:
Relocation may be negotiable for this role
Remote Type:
This position is a hybrid of office/remote working
Skills:
Agility core practices, Agility core practices, Analytical Thinking, Brand Management, Business Acumen, Commercial Acumen, Communication, Creativity and Innovation, customer and competitor understanding, Customer centric thinking, Customer Journey Mapping, Customer Segmentation, Customer Service Design, Customer Value Proposition, Delivers an effortless customer experience, Developing creative marketing content, Digital Fluency, Generating customer insights, Loyalty Management, market, Marketing strategy, Offer execution and growth, Proposition development, Retail Category Management, Sector {+ 1 more}
.
Legal Disclaimer:
We are an equal opportunity employer. We do not discriminate on the basis of protected characteristics like race, religion, color, sex, national origin, sexual orientation, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp's recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.
