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Website Engineer – Framer (Remote)
<p>Certivo turns regulatory evidence into market access. Our website is where prospects understand that value and take the first step- <strong>Generate Packet</strong>, download a <strong>sample packet</strong>, or <strong>book a consult</strong>. You will own our <strong>Framer based web stack</strong> end to end to deliver a fast, accessible, SEO sound, conversion driven site that scales across our industrial lanes.</p> <p></p> <p> <strong>The role</strong></p> <p>Build, optimize, and maintain the Certivo website in <strong>Framer</strong>, including a reusable component/library system, CMS collections (Industries, Solutions, Evidence Packs, Resources, Webinars), and integrations (HubSpot, GA4/GTM, GSC, Calendly, LinkedIn pixel). You’ll partner with the <strong>Director of PMM</strong>, <strong>Organic Growth Manager</strong>, and <strong>Senior Product Designer</strong> to ship pages and experiments that create <strong>packet intent</strong> demand.</p> <p></p> <p> <strong>Responsibilities</strong></p> <ul> <li><strong>Build in Framer:</strong> Own site architecture, routing, responsive breakpoints, variables/tokens, component variants, and motion/interaction patterns.</li> <li><strong>Design system for web:</strong> Create a scalable component library (nav, hero, cards, tables, tabs, forms, modals) with usage docs; keep Figma Framer parity with the design team.</li> <li><strong>CMS & content models:</strong> Stand up Framer CMS collections for Industries, Solutions, Evidence Packs, Resources/Blog, Webinars; author fields for SEO/meta, OG/Twitter, schema, hreflang.</li> <li><strong>Landing pages & calculators:</strong> Ship high tempo pages for industrial lanes and packet offers; embed light calculators or interactive checklists via <strong>custom React code components</strong> when needed.</li> <li><strong>Integrations:</strong> Implement HubSpot forms/gating and progressive profiling; Calendly scheduling; GA4/GTM events with clean UTM governance; LinkedIn pixel and retargeting hooks.</li> <li><strong>CRO & experimentation:</strong> Plan and run A/B tests (copy, layouts, forms, CTAs); analyze results; iterate quickly.</li> <li><strong>Technical SEO:</strong> Manage sitemaps/robots, canonical and hreflang tags, internal linking, redirects, lazy loading, image optimization (WebP/AVIF), and structured data.</li> <li><strong>Performance & quality:</strong> Optimize assets, fonts, and scripts; implement skeleton/optimistic states for perceived speed; set up monitoring and visual regression checks.</li> <li><strong>Security & compliance:</strong> Implement consent management (GDPR/CCPA), secure forms, spam protection, CSP guidance for embeds, and accessibility checks.</li> <li><strong>Ops:</strong> Own publishing cadence, release notes, and backlog triage; coordinate with PMM/Growth for priorities; maintain a page/component inventory.</li> </ul> <p></p> <p> <strong>Qualifications</strong></p> <p></p> <p> <strong>Must have</strong></p> <ul> <li>3-6+ years building marketing sites for B2B SaaS with <strong>deep Framer experience</strong> (share live examples); ability to compose pages rapidly using components and CMS.</li> <li>Working knowledge of <strong>React/TypeScript</strong> to build <strong>custom code components</strong> inside Framer when needed.</li> <li>Strong grasp of <strong>technical SEO</strong>, <strong>Core Web Vitals</strong>, and <strong>accessibility (WCAG 2.1 AA)</strong>.</li> <li>Hands on with <strong>HubSpot</strong>, <strong>GA4/GTM</strong>, <strong>GSC</strong>, <strong>Calendly</strong>, and pixel/tag hygiene; comfortable defining analytics events and dashboards.</li> <li>Demonstrated <strong>CRO</strong> chops: A/B testing, UX copy, form optimization; data driven iteration.</li> </ul> <p></p> <p> <strong>Nice to have</strong></p> <ul> <li>Experience in regulated/industrial markets; familiarity with our packet types (Listings, Substances, EPD/EN 15804, NSF 61/372).</li> <li>Webflow experience and ability to migrate/replicate patterns in Framer.</li> <li>Visual/motion design sensibility; Lottie/AE basics; light SVG/Illustrator skills.</li> <li>Basic scripting for content ops (CSV/JSON transforms) and image pipelines.</li> </ul> <p></p> <p> <strong>What great looks like (KPIs)</strong></p> <ul> <li>CWV pass rate 90%; LCP 2.5s and INP 200ms on mobile for key pages.</li> <li>Demo/sample CTA conversion <strong>-40%</strong> on target pages; form completion <strong>%</strong>.</li> <li>Non brand organic <strong>% QoQ</strong> on Industry/Solution pages (in partnership with Organic Growth).</li> <li>10-15 page/section releases per quarter; Sev 1 time to fix .</li> <li><strong>Accessibility AA compliance on primary flows; zero critical violations</strong></li> </ul> <p> <strong> <strong>Tools</strong></strong></p> <p> <strong>Framer + CMS, Figma, GA4/GTM, Google Search Console, HubSpot, Calendly, Ahrefs/Semrush, Screaming Frog, Hotjar/Clarity, Loom, Notion/Airtable</strong></p> </p> <p> <strong> <strong>How we work</strong></strong></p> <ul> <li><strong>Fast iterations, visible metrics, and tight PMM/Design/Engineering collaboration</strong></li> <li><strong>Source controlled design tokens/components where practical; changelog for each release</strong></li> <li><strong>Bias toward clarity, speed, and measurable outcomes (packet intent first)</strong></li> </ul> <p> <strong> <strong>Apply</strong></strong></p> <p> <strong>Email with:</strong></p> <ol> <li><strong>Two to three <strong>Framer</strong> projects (live URLs) and a short loom showing the component/CMS structure</strong>,</li> <li><strong>One example of a <strong>conversion lift</strong> you drove (before/after with metrics), and</strong></li> <li><strong>A 60 day plan to rebuild our Industries hub and Evidence Pack pages in Framer</strong></li> </ol> <p> <strong>Subject: <strong>Website Engineer – Framer</strong></strong></p> <p> <strong><img src="https://www.jobg8.com/Tracking. aspx?vQneLdolT20qZM4SVOoOKg0%2f58F5s2TPv" width="0" height="0"></strong></p> <hr class="lis-container__job__content__description__hr">
