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AVP, Marketing - Luxury
Overview Role Summary/Purpose: Reporting to the Luxury Marketing Leader, the AVP Luxury Marketing will be responsible for leading the client marketing relationship management of assigned clients. The selected marketer will partner with clients and a broad cross-functional team to develop growth strategy and drive volume growth, client penetration, and measuring the effectiveness of marketing spend and profitability. The position will manage all B2C campaigns across in-store, website, email, statement marketing, direct mail and advertising within regulatory guidelines. Reaching consumers via digital channels will be critical to driving growth outside physical store sales. The role contributes to market/brand strategy for our Luxury Markets portfolio and the continued acquisition and retention of small retailers into Synchrony Financial branded programs.Responsibilities Assess client needs, business goals, and opportunities; jointly create and execute a growth plan aligned with client strategies.Utilize SYF consumer and competitive data to develop strong, simple, differentiated consumer value propositions including promotional financing, rewards programs, discounts, and segmentation.Partner with clients to consult on digital best practices to integrate financing into website strategies and other digital channels.Drive industry digital strategy and partner with digital teams to execute communication strategies (SEO, SEM, email, social media).Develop in-store signage to drive acquisition and credit penetration.With Sales, drive and communicate key metrics (sales, new accounts, repeat purchase, email enrollment, digital engagement, penetration, return).Build and maintain collaborative partnerships with Sales, Risk, Finance, Digital, Legal, Compliance, and Operations to drive results.Manage the marketing budget and measure effectiveness; optimize investments using SYF tools in line with brand.Manage projects via Workfront / Cosmos marketing PM tool; perform other duties and special projects as assigned.Qualifications Bachelor's degree or, in lieu of a degree, a high school diploma/GED with 8 years of marketing experience.Minimum 5 years of marketing experience.Understanding of marketing metrics, including ROI and P&L analysis.Ability and flexibility to travel for business as required.Preferred/Desirable Characteristics Ability to manage multiple projects; excellent verbal and written communication and presentation skills.Analytical skills (segmentation, targeting, ROI prioritization); Excel / SAS experience.Knowledge of reporting systems; financial / P&L knowledge.Ability to drive business results and influence across all levels of the organization.Credit card or financial services marketing experience; collaborative team player.MBA preferred.About the Role and Conditions Grade/Level: 11. Salary range: 90,000.00 - 155,000.00 USD annually, eligible for an annual bonus based on performance. Salaries may vary by location (CA, NY Metro, Seattle).Work Environment Our Way of Working: Flexibility to work from home or at a hub/office; in-person engagement at hubs for meetings, training, and culture events. Location requirements may vary by role.Eligibility and Compliance You must be 18 years or older; high school diploma or equivalent; willing to undergo drug test and background checks; able to satisfy FDIC Section 19 requirements.New hires at certain levels have time-in-position requirements before posting to other roles; internal transfers require performance approvals.Legal authorization to work in the U.S. is required; we do not sponsor visas.Equal employment opportunity: all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Commitment and Support We are committed to an inclusive culture and ERGs; reasonable accommodation policy is available. See the notice for details and contact information for accommodations.Company Overview Synchrony is a premier consumer financial services company delivering customized financing programs across key industries; has wide reach and deep data-driven insights; supports in-store, online, and mobile engagement.#J-18808-Ljbffr
