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Field Marketing Coordinator - Remote Role with Travel

September 26, 2026

Tend. Harvest. Cultivate. (THC) is a multi-state cannabis portfolio company operating in Michigan and Nevada. We build and grow consumer cannabis brands across regulated markets, with a portfolio that includes

2 ODD, Newfrend, and SÖZE - each with distinct positioning, different consumers, and real shelf presence.

We are hiring for a Field Marketing Coordinator to be the brand evangelist with both retailers and consumers. This role will take brand strategy and trade programming, designed by our Senior Brand Manager, and make them real in dispensaries and consumer/trade events across Michigan. This role will own the strategy to grow with consumers/retailers via Field Marketing efforts, execute plans in market, and educate dispensary teams/consumers. Potential to establish and lead a Brand Ambassador program in the future is also in scope.

Retail Program Deployment

– Execute trade programs and activation mechanics designed by the Senior Brand Manager across your account base

– Own and manage the field calendar, ensuring priority accounts and programs are executed on schedule

– Coordinate with sales reps to develop weekly account goals and objectives, informed by distribution reports, prior account activity, and current trade deals

– Develop and manage budtender incentive programs

– Assist with the creation and inventorying of brand merchandise for use in field

Budtender Education

– Develop and manage the budtender education program from strategy through execution, ensuring teams have the knowledge and tools to confidently represent our brands

– Run education sessions in person, and collaborate with the sales team on rollout

– Track program performance and adjust execution based on what is driving rate of sale at retail

Events & Sponsorships

– Identify and activate Michigan events that build trade relationships and consumer brand awareness across the portfolio

– Manage all staffing for brand-related events, including Brand Ambassador deployment

– Evaluate sponsorship and event opportunities based on brand fit, strategic value, and expected return before committing investment

– Manage field execution logistics, including vendor coordination, compliance requirements, and budget tracking against plan

Account Relationships

– Be the primary point of contact for dispensary staff and store-level decision makers across assigned Michigan accounts

– Stay close to your accounts and proactively identify issues like menu placement, reorder gaps, or staff turnover before they impact performance

– Prioritize account support based on margin, rate of sale, and overall business opportunity

Competitive Intelligence

– Log competitive pricing, packaging, and shelf presence shifts observed in the field

– Feed field-level intel to the Senior Brand Manager for quarterly positioning reads

Reporting

– Deliver regular field reports covering program status, account health, and competitive signal

– Use account performance data, including rate of sale, reorder cadence, and contribution margin, to evaluate what’s working and where support is needed

3+ years in brand management, field marketing, marketing, or a closely related role

Experience working in cannabis or other highly regulated consumer-targeted industry preferred

Proven ability to work and lead cross-functionally

Strong creative sensibility - can evaluate work, give direction, and protect brand standards

Experience writing/composing marketing collateral and guidance documents, e.g. creative briefs, sales materials, pitch decks

Experience / comfort working with consumer data and data systems

Comfortable in a regulated or compliance-heavy marketing environment

Experience in copywriting, social media management, and/or design tools (e.g. Adobe Creative Suite) is a plus, but not required

Experience working with cannabis-oriented systems such as SparkPlug, BDSA, and LeafLink is preferred, but not required

Startup or lean-team experience is strongly preferred

It’s our privilege at THC to do what we love, and we take our mission to deliver the highest-quality cannabis products seriously. We believe in being incredible partners to everyone around us. This requires:

Follow-through and responsiveness

Resourcefulness

Team player

Good listener and learner

Flexible

Respectful

Can-do, positive attitude

A keen sense of personal responsibility

THC is an equal opportunity employer.

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...