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Lifecycle Marketing Manager Remote (Eastern Time Zone)

September 26, 2026

Lifecycle Marketing Manager

Remote (Eastern Time Zone)

Direct Hire

TempExperts is seeking a Lifecycle Marketing Manager for a dynamic organization focused on delivering exceptional customer engagement through strategic, data-driven marketing initiatives. This is an exciting opportunity for a hands-on marketing professional who enjoys combining strategy with execution to drive audience growth, engagement, and retention.

If you're passionate about customer lifecycle marketing, CRM strategy, experimentation, and using data to improve the customer experience, this role offers the opportunity to make a measurable impact while working with modern marketing technology.

What You'll Do:

Build and optimize lifecycle marketing campaigns across the customer journey, including onboarding, engagement, retention, and reactivation.
Create and manage customer segments to deliver personalized marketing experiences.
Develop automated email and SMS journeys using modern marketing automation platforms.
Monitor audience engagement and identify opportunities to improve retention and reduce churn.
Design and execute A/B tests to optimize registration, engagement, and conversion rates.
Analyze campaign performance and translate insights into actionable improvements.
Partner with Product, Content, Sales, and Analytics teams to improve customer acquisition and engagement strategies.
Manage audience health by developing communication frequency, suppression, and segmentation strategies.
Build dashboards and reports to monitor audience growth, campaign performance, and key marketing metrics.
Identify new opportunities to grow audience acquisition through digital channels, partnerships, referrals, and content initiatives.
Continuously improve customer journeys through testing, data analysis, and process enhancements.

What We're Looking For:

Bachelor's degree in Marketing, Communications, Business, Data Analytics, or a related field.
6–10 years of experience in lifecycle marketing, CRM marketing, audience growth, retention marketing, or growth operations.
Hands-on experience building marketing automation campaigns and customer journeys.
Experience with CRM systems, customer data platforms, marketing automation tools, and other customer engagement technologies.
Strong understanding of customer segmentation, lifecycle marketing, and retention strategies.
Experience conducting A/B testing and conversion rate optimization.
Strong analytical skills with the ability to interpret campaign performance and customer behavior.
Experience working with dashboards, reporting tools, and marketing analytics.
Excellent organizational, communication, and project management skills.
Ability to thrive in a collaborative, fast-paced environment.

Preferred Qualifications:

Experience supporting subscription, membership, healthcare, media, or digital audience businesses.
Familiarity with customer journey mapping and behavioral segmentation.
Experience partnering with cross-functional teams to improve customer engagement and operational efficiency.

Apply Today If you're an experienced lifecycle marketer who enjoys combining creativity, data, and technology to build meaningful customer relationships, we'd love to hear from you. Submit your updated resume today to be considered.

TempExperts is an Equal Opportunity Employer

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

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With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

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Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

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Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...